Sales Manager - Trade Channel

Elecbrakes is an Australian innovator in towing safety technology, with big ideas and bigger goals. Our products are changing the way Australians tow, combining advanced technology, safety innovation, and user-friendly design to create industry-leading towing solutions.

As we continue to grow our trade network across Australia and New Zealand, we are seeking an experienced Sales Manager to drive channel performance, strengthen customer relationships, and execute our national trade growth strategy.

Reporting to the National Sales Manager, this role focuses on delivering strong commercial outcomes through installers, workshops, distributors, fleet operators, and trade partners.

What You'll Do

• Manage and grow strategic trade channel relationships across Australia and New Zealand.

• Execute channel development plans and partner growth initiatives.

• Identify and onboard new trade partners and commercial opportunities.

• Deliver structured account reviews and business planning activities.

• Monitor sales performance, pipeline progression, and activity metrics.

• Use CRM, forecasting, and reporting insights to drive commercial decision-making.

• Develop and implement initiatives to increase channel engagement and sales performance.

• Work cross-functionally with marketing, operations, and technical teams to support business growth.

About You

• Proven experience in B2B sales, business development, key account management, or channel sales.

• Experience managing distributor, dealer, installer, workshop, fleet, or trade partner networks.

• Strong commercial acumen with a data-driven approach to sales and decision making.

• Demonstrated ability to execute sales strategies that drive sustained revenue growth.

• Experience managing sales pipelines, forecasting, CRM systems, and performance reporting.

• Excellent relationship management and stakeholder engagement skills.

• Highly organised with the ability to manage multiple priorities.

• Experience within automotive, aftermarket, technical, industrial, or related industries highly regarded.

• Ability to travel interstate and internationally as required.

Why Join Elecbrakes?

• Australian-owned and operated technology company.

• Industry-leading towing safety products and innovations.

• Opportunity to make a genuine impact in a high-growth category.

• Work with innovative products that are transforming the towing industry.

You must have unrestricted working rights in Australia, along with a current driver's licence and valid passport to be eligible for this role.